by VanessaD | Mar 20, 2026 | Association Hot Topics
Do you remember the communication programs called VerticalResponse, Lyris, ExactTarget and Campaign Monitor? These were some of the first online tools that associations could use to build, launch and track email campaigns. The services were intuitive, relatively...
by VanessaD | Mar 20, 2026 | Association Hot Topics
Every week seems to bring a new headline claiming the disruption (or erasure) of knowledge work. Some stories warn that artificial intelligence (AI) is rapidly replacing analysts, writers, programmers, and consultants. Others suggest the opposite, that the impact is...
by VanessaD | Feb 17, 2026 | Association Hot Topics
At Dennison & Associates, we’ve been exploring what successful artificial intelligence (AI) adoption looks like within associations. Through conversations with association leaders and ongoing work in the space, one theme consistently stands out as a strong...
by VanessaD | Jan 9, 2026 | Association Hot Topics
Do you remember when a computer beat two Jeopardy! champions in a head-to-head match? It was entertaining television at the time, but years later, as artificial intelligence (AI) has moved into everyday work, what followed that moment offers a cautionary lesson about...
by VanessaD | Jan 9, 2026 | Association Hot Topics
As associations begin early planning conversations, a familiar question tends to surface in boardrooms and leadership meetings: “What are we doing about AI?” For many organizations, the instinctive response is to start looking at tools. Think AI-powered platforms,...
by VanessaD | Nov 14, 2025 | Association Hot Topics
The end of the year is the perfect time to look up from the daily grind and imagine what your association could become. Not in a far-off future, but in the next 12 months by tackling one smart project at a time. The technologies that once felt out of reach are now...
